Fresh off its purchase of the largest bike-share operator in the US, Lyft says it’s adding incentives and discounts to encourage more people to use bikes and scooters, especially to and from mass transit hubs. The goal is to get more people to abandon their personal cars in favor of mobility services owned and operated by the ride-sharing company.
Earlier this month, Lyft acquired Motivate, which runs Citi Bike in New York City and Ford’s GoBike program in San Francisco, for a reported $250 million. Since then, the company has been working to integrate bikes and scooters into its platform “from the ground up,” Lyft’s co-founders said in a Medium post Monday.
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